Blog

How Optimizing The Customer Journey Leads To Increased Sales

OPTIMIZE THE CUSTOMER JOURNEY TO SELL MORE One of the best strategies for customer acquisition that marketers utilize to increase returns is conversion rate optimization. It is much easier and cheaper to increase conversions than to increase traffic volume. Unfortunately, many are not doing it properly. Even though a very high percentage of paid marketing campaigns are not successful, marketers continue to blindly invest in such advertising...

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Is 2017 The Year Of The Digital Assistant?

The Robots are Coming and They Want to Help! Digital assistants that work as personal assistants helping users to manage all sorts of tasks are on the rise in 2017. You have probably heard of Siri, Apple’s own digital assistant tool; alongside Siri there’s OK Google! and Alexa and, on Windows devices, Cortana. These software tools can help find local restaurants, search for the latest news, provide general information and even make...

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How To Get Your Readers To Do What You Want

Secrets of Successful Copywriters to Look Out For and Copy Like any other profession, copywriting has its own stash of secret techniques to ensure success. Copywriters know how to boost sales, write promos and other advertising ideas that will get the attention of readers and listeners – a good copywriter will use these techniques to get people flocking to your product or service offer. These copywriting secrets have been proven to get...

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If You Know Your Prospects Well They Will Buy From You

How To Make An Affiliate Offer As Though It Were Your Own I have just been having a discussion with a copywriting client. He is promoting a product as an affiliate. It is a good product, sells well and if marketed well will earn him a lot of money. When I undertake a commission I undertake a fact find with the client, this usually takes the form of a questionnaire. In the questionnaire I am trying to ascertain the people that the client wants...

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Welcome to My New Copywriting Clients!

As an online marketer myself, I know the time and talent constraints we face when it comes to completing the various tasks we have to do to help our business succeed. I’m here to take the content portion off your hands and free you up to work on other areas of your business – such as product idea development, joint ventures, and affiliate recruitment. I can handle a wide range of content options for you, including: Sales copy White papers JV...

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My Writing – A Small Sample of my Portfolio

My Writing – A Small Sample of my Portfolio

A blank screen faces the writer of a white paper. The hardest part for most writers, the first words, the very first idea. That’s what I make go away! Many white papers are written to support technical products and services and, originally, white papers were seen as being a tool for use only in technical situations. These days we use white papers in many business to business sales funnels. It is a challenge for the writer of a technical...

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